Roger is the top-rated speaker in North America on the subjects of community branding, tourism and downtown development, and marketing. As a stand-out keynote speaker, his webinars are fun, enlightening, and chock full of useful ideas you can implement today to make a difference tomorrow.
The Rules of Business & Community Signage
Details & RegistrationJune 13, 9-10am Pacific
Good signage can be the most effective advertising a business uses. In this incredible, fast-paced webinar, you’ll learn about blade signs and why they are so critical to downtowns, how to deal with temporary signs, plastic/vinyl banners, sandwich boards, and portable signs, and how to avoid sign clutter. Signage says a lot about you – as a business and as a community. Learn how to deal with retail signage: The do’s the don’ts for merchants, downtown organizations, planning departments, and cities and towns. Every retailer should attend this webinar.
How to Bring Your Downtown to Life
Details & RegistrationJuly 11, 9-10am Pacific
Every downtown should be a hub of activity for both locals and visitors. And when it comes to visitors, if you don’t hang out in your downtown neither will they. They go where you go. The most successful downtowns encourage, and often pay, buskers, street performers, artisans and vendors to bring life to downtowns. Attendees will get sample “codes of conduct” and a wealth of information that will help you bring your downtown to life.
Parking is Not Just For Lovers
Details & RegistrationAugust 8, 9-10am Pacific
This webinar will be a doozy – and an eye opener! Parking should be an economic development tool and should not be considered a general fund revenue source! That doesn’t mean, however, that it should be free. We will discuss time limits (providing only two-hour parking is a good way to kill a downtown), after hours parking, ideas for funding parking structures such as sponsorships, parking fines and enforcement, angle-in versus parallel parking, and new parking trends. Plus we’ll address parking fees and where the money generated should be spent. We’ll cover the top ten ideas that will make downtown parking a friend instead of a foe.
Visitor Information Centers & Services in the Digital Age
Details & RegistrationSeptember 13, 9-10am Pacific
With the advent of QR codes, smart phones, tablets, navigation systems, and the fact that 90% of all North Americans and Europeans now have immediate Internet access, are staffed visitor information centers necessary any longer? If so, when and where? We’ll jump into the debate and talk about costs, return on investment, whether to have a staffed location, operating hours, and alternative solutions. We’ll show sample stand-alone kiosks, brochure distribution alternatives, and some new ideas and technologies being used in this “new age of tourism.”
The Art of Branding a Community – Revisited
Details & RegistrationOctober 10, 9-10am Pacific
One of our most popular topics with updates of the latest and greatest examples of community branding.
“Branding” is the keyword of the decade, but what does it really mean? Most people don’t understand what a brand really is or how to actually build one. This presentation demystifies and explains the process of branding for umbrella organizations (multiple communities), cities, downtowns, and marketing professionals. Through case histories, video clips, dozens of photos, and humorous stories, attendees will learn what it takes to create a successful brand, how to make it obvious, and how that translates to cash.
The 10 Steps to Recruiting Tourism Development Projects
Details & RegistrationNovember 7, 9-10am Pacific
All successful tourism destinations are built on product, not marketing. Roger Brooks, in just ten years, recruited more than $2.8 billion in new development projects for resorts and communities throughout North America. How much was spent on advertising? Just $60 total in all ten years. In this fast-paced webinar you’ll learn Roger’s step-by-step process for recruitment using the case histories of Whistler Resort in British Columbia and Ocean Shores, Washington. You’ll finish this webinar with specific strategies of how to recruit tourism development projects into your community.
Community Brand Champions: Where to Find Them
Details & RegistrationDecember 12, 9-10am Pacific
Branding is the art of setting yourself apart from everyone else. That means narrowing your focus. The days of being all things to all people are officially over. So how do you win when locals remind you “that have so much more to offer than that”? In this fast-paced and fun-filled webinar you’ll meet several community brand champions, will hear their stories, and will learn the ten attributes of a true champion. We’ll also cover the only three killers of any community branding project: Local politics, lack of champions, and lack of funding – and how to get past these obstacles.